Kanye West knows that his idiosyncratic choices in regards to his behavior and career will be rewarded with attention and profit. While he’s notoriously known for his interruption of Taylor Swift, sporadic rants, and odd views in regards to politics they never once have jeopardized his career in art, music, and fashion. Kanye West isn’t afraid to take chances when it comes to his art and image. There is a reason why so many artists in the musician industry have cited Kanye West as a major influence on their sound, style, and career since he first released The College Dropout in 2004. Not only would this album be a talking point amongst fans and critics, but it also gave hip-hop a new sound to explore. By combining auto-tune and Roland TR-808 drum machine, Kanye West gave his fourth outing a chance to be one of the most sui generis albums in his entire career. Kanye West decided that in addition to capitalizing on the capabilities of auto-tune, he would also prominently feature the Roland TR-808 drum machine that is referenced in the title of the album. Since Kanye West took this simple yet polished approach to auto-tune, his influence has remained fully intact over the years. Kanye West would even seek out T-Pain for advice on the program. By switching his singing with auto-tune, Kanye set the guidelines for the future of hip-hop. Kanye West set out to express himself and his feelings on the album and that is exactly what 808s & Heartbreak is.
Before 808s & Heartbreak , rappers such as 2Pac, Eminem, and Geto Boys were at the forefront when it came to emotional rap until the end of 2008. By combining his multifarious knowledge of writing and producing along with an inner desire and passion to express himself, Kanye West changed the face of hip-hop forever with 808s & Heartbreak.īefore 808s & Heartbreak, there had been emotional albums and songs from the hip-hop genre, however, none of them could surmount the narrative that Kanye West culminated in 2008. 808s & Heartbreak is a pop album through and through, however, it is forged by one of the most prominent rappers of all time. These factors drove a young Kanye to branch out and break the norms he had previously set within his previous albums.
Kanye West created the album out of sorrow and sadness of his failed relationships and the passing of his mother Donda West. 808s & Heartbreak is the prelude to what hip-hop music would become in the late 2000s into the 2010s.
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